TiresJapanEst. 1917

Yokohama

A century of grip.

Born in 1917.
Proven ever since.

Yokohama Rubber began in 1917 as a joint venture between Yokohama Cable Manufacturing and America's BFGoodrich — a bid to bring world-class tire making to Japan. It produced the country's first cord tire in 1921 and pioneered its radial technology.

Today it stands among Japan's big four tire makers, supplying original equipment worldwide and competing at the top of motorsport.

“Yokohama. Really grips.”
— Yokohama advertising line
[ 01 ]

ADVAN performance

Yokohama's flagship performance line — proven in GT racing and Super Formula, fitted as original equipment on serious machinery. Precision engineering carried into every road tire.

[ 02 ]

GEOLANDAR terrain

Built for SUVs, pickups and mixed terrain — dirt, gravel, heat and asphalt. The range made for exactly the conditions Libyan roads deal out.

[ 03 ]

A century of engineering

From Japan's first cord tire in 1921 to modern OE supply for global carmakers — the same discipline, refined over a hundred years.

01 / 03
Yokohama — at a glance
1917
Founded, Japan
Top 8
Global tire maker
100+
Countries
OE
Global supplier
Availability

Stocked and supported
across Libya.

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